A serious job is no excuse.
When I chose that name for this blog almost 15 months ago, I hadn't the slightest idea just how meaningful a mantra it would become for so many women.
Or for myself.
I started ASJiNE for two primary reasons, the first of which was to raise awareness among women, most notably those in the overachieving professional crowd, that placing daily priority on putting together a smart, figure flattering, venue appropriate look was a critical component in achieving their professional goals.
Not more critical than the graduate degree, not as critical as the gets-along-with-the-guys quick wit, but still, critical.
The second reason was a selfish one - to build up a body of writing in an area in which I had enormous passion but absolutely no rightful claim, no pedigree, no legitimacy; my writing here would serve as my entry into an industry everyone in my life knows is the one in which I was meant to make my most meaningful professional mark.
Over the past few weeks, I've grown increasingly sure that my value-added on the first front has run its course. As I wrote in a recent post, I can only write so many scathing reviews of block heels, French manicures (and pedicures) and be-tanktopped chunky upper-arms before my "shtick" becomes predictable and my persuasiveness loses its punch.
And on the second front, well, there are some big changes a comin' in your Editrix's life, and these are changes that will require a good deal more of her time than her current blogging schedule allows.
So this is a bit awkward and more than a bit unexpected, but I think today, a day we see only once every four years, is the perfect time for me to cap the lip balm on this venture and bid all of you adieu.
Thank you to everyone who read, commented, e-mailed, and especially to those whose public personal attacks taught me the difference between hateful words that matter and hateful words best used for e-mail fodder among girlfriends.
I'll miss this. I really will.
best,
Johanna
p.s. one more thing, the consignment event will definitely still move forward but under the sole guidance of the lovely Maria -- please check out her blog, Righteous (re)Style, for any and all updates pertaining thereto.